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GLUTEN-FREE
No Seed Oils
Kosher
Non-GMO
No Refined or Cane Sugar
Real Ingredients

Try Our Mexican Inspired Flavors

1 BAG OF EACH FLAVOR

Emtru variety pack

Can't decide? Try all three flavors.

INGREDIENT SPOTHLIGHT

Whole Grain Oats

The backbone of every batch. Toasted until they snap, never so far that they lose their character. They are what gives Emtru its crunch.

Real Maple Syrup

Actual maple syrup, not maple flavoring. It brings natural sweetness and a warmth that refined sugar cannot fake.

Wildflower Honey

Raw honey rounds out the sweetness and helps everything cling together. It is the reason our granola clusters the way it does.

Extra Virgin Coconut Oil

We skip seed oils entirely. Coconut oil carries flavor, crisps the oats, and earns its place on the list.

Pink Himalayan Salt

A small amount doing a big job. Salt is what makes sweet taste like more than sugar.

Hot Honey Granola

Toasted oats and real honey, finished with just enough heat to keep every handful interesting.

Xocolate Granola

Indulgent cacao with buttery notes and slightly salty.

Muy Maple Granola

Real maple syrup and warm cinnamon, toasted into something rich and hard to stop at one handful.
  • SIMPLE ON PURPOSE

    Flip the bag. Short list, real ingredients — not a chemistry lab.
  • NOT YOUR AVERAGE GRANOLA

    Mexican-inspired flavor, built to stand out.
  • RULES? WE DON'T HAVE ANY

    Snack, yogurt, charcuterie board, chicken breading — if it needs crunch, we're in.

What the People Are Saying

I bought the Hot Honey expecting a gimmick and now I'm rationing it. The heat sneaks up on you in the best way.
- Marissa T.
Finally a granola that isn't basically dessert. The Xocolate is rich without being sweet, so I have it with plain yogurt most mornings.
- Devin R.
Muy Maple actually tastes like maple instead of maple flavoring. My kids went through the first bag in a day.
- Priya N.
I keep a bag at my desk. It's the only snack that gets me through the 3pm slump without a sugar crash.
- Alex B.

Granola doesn't stop at breakfast. Sprinkle it over yogurt, toss it on a salad, top your ice cream, or grab a handful on the way out the door.

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